IT'S NOW OR NEVER.

In 1960, from August 15th to September 18th, Elvis Presley was dominating the charts with what became his best selling single, “It’s Now or Never”. With more than 20 million records sold worldwide, this hit allowed him to reach the number 5th place of the Guinness World Records. But the story behind this track is even more surprising. Everything started in the late ‘50s when Presley was stationed in Germany with the U.S. Army. The singer heard Tony Martin’s record “There’s No Tormorrow”, which gave him an idea that he shared with his music publisher, Freddy Bienstock, who was visiting him in Germany. Bienstock hired Aron Schroeder and Wally Gold. The pair wrote the song in half an hour. The melody was adapted from the Italian standard “O Sole Mio” and it became a hit.